The Noog

About The Noog!

Whether you call it 'noog, nooga, Chattaboogie, Chattavegas or whatever, if you live in the 'noog you know. People love this place.

If they come, they stay. If they were born in Chattanooga, they rarely leave. And if they leave, they always come back. That's because this town has a special feeling. A quality of life like no other. It's a 'noog thing.

Our CHATTA-CENTRIC t-shirts, souvenirs and gift items celebrate the quirky little town we all call home. The best mid-size city in America. A town known worldwide for a train song written by a man who probably never even visited. And a great place to call our own.

Buy a shirt. Visit often. Send us your ideas and photos.

Presheatecha,

Chuck, Co-Flounder
Born and raised - 'noog native

Mark, Co-Flounder
Atlanta to 'noog transplant, '01

David, Shirt Shark
Born and raised - 'noog native